Troyes, the historic capital of factory outlets, welcomes you for a shopping spree in nearly 200 big-brand boutiques at reduced prices—all year round!
Shopping: The City Shows Its Stripes
Troyes is where the factory outlet phenomenon was born—an idea since widely copied, but never equaled. The city remains the largest factory outlet center in Europe.
Every year, many visitors come for these great deals, with discounts averaging 30% to 50% lower than traditional retail stores on end-of-line items that are anything but outdated. Prices are highly competitive in your favourite brand boutiques, and the sales periods are especially popular: twice a year, prices become even more remarkable.
International major brands are now present here, making Troyes an important center for textile and clothing outlet shopping. You can find options for chic, fashion and sport apparel across more than a hundred shops.
Brand Outlets Await!
These boutiques, whose number continues to grow, are spread across seven areas in Troyes and its urban area. In recent years, there has been a particularly strong concentration of factory outlets in two main hubs:
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Saint-Julien-les-Villas (direction Dijon) — with centers such as Club des Marques, Adidas and Marques Avenue, including about thirty shops, some in the renovated former Coopérateurs de Champagne factory;
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Pont-Sainte-Marie (direction Châlons, Nancy) — with centers like McArthurGlen (about 110 boutiques), Marques City (with 28 shops including Adidas, VF Factory, Olympia) and the Village de Marques grouping 10 brands and 14 shops.
Frequently Asked Questions
Why is Troyes considered the factory outlet capital of Europe?
Factory outlets began in Troyes in the 1960s to sell surplus products from local industrial manufacturers. At first reserved for factory workers, they gradually opened to the public. Troyes is also the birthplace of well-known brands such as Lacoste, DD, Absorba and Petit Bateau.
What are the best factory outlet addresses in Troyes?
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Marques Avenue — 114 Boulevard de Dijon, Saint-Julien-les-Villas
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McArthurGlen Troyes — Zone des Magasins d’Usine Nord, Pont-Sainte-Marie
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Marques City — 21 Rue Marc Verdier, Pont-Sainte-Marie
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Village de Marques — Voie du Bois, Lavau
Are factory outlet shops open all year?
Yes, most factory outlets are open throughout the year with regular opening hours. McArthurGlen Troyes is even open on Sundays. However, it’s recommended to check specific opening times during public holidays.
Is there parking near the outlets?
Yes — major factory outlet centers such as McArthurGlen and Marques Avenue offer free parking for visitors.
What types of products can I find in Troyes’ factory outlets?
Here you’ll find mainly clothing, shoes, leather goods and accessories from major brands, as well as home items, fashion accessories, beauty products and even sweets from brands like Fossier, Lindt and Haribo.
