Haribo

HARIBO reopens its store in Troyes on January 23. Young and old are invited to discover, in a national preview, its brand new boutique concept. A gourmet adventure to explore step by step.

Right from the entrance, the tone is set: an area dedicated to current promotions and special offers arouses curiosity and greed.

Then it's time to explore. The tour continues with a tasting area, a veritable playground for young and old alike. Here, you can preview the brand's new products.

The décor then plunges visitors into a colorful immersion into the heart of HARIBO's core brands. Giant bags showcase iconic references such as Tagada, Dragibus, Chamallows and Pik, for a discovery as visual as it is sensory.

And there's no getting away from Mix for Fun, HARIBO's signature concept, which lets you put together your own mix of mini candy sachets, to be enjoyed or given as gifts in collector's boxes or bonbonnières.

The boutique also offers an exclusive range of HARIBO tins, featuring several emblematic references, as well as a wide selection of derivative products to extend the experience and bring good cheer into everyday life.

Finally, an area dedicated to seasonal offers celebrates the highlights of the year, such as Valentine's Day, Easter, Halloween and Christmas, with products and selections specially designed for each occasion.

Last updated on 22/01/2026 - Troyes La Champagne Tourisme